For AI, a picture is not
worth a thousand words

Datasets lack representation
Captions lack semantic context
Generative models don’t understand user intent
We are building multimodal encoders that bridge this gap

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Image captions are the most critical asset for building artificial intelligence that comprehends the world

Captions are what give meaning to pixels, yet most of visual culture has been digitalised or produced with poor captioning practices, resulting in text descriptions that can’t provide the meaning, context and purpose required for training representative and pluralistic AI.

Metadata debt

Digital assets, especially scraped and user-generated media, lack standardized semantic structure and robust metadata; most digital media was tagged for commercial web indexation, not for conveying complex composition and meaning structures

To make these assets useful for model training, developers must artificially enrich it. This process creates a scenario where foundational datasets become open to subjective interpretation and systemic appropriation.

Automation of meaning

To address metadata debt, captions are outsourced to gig workers, and increasingly, to AI models, neither of which have the contextual knowledge to describe agency, relationships, causality and uncertainty across millions of different assets.

Consequently, foundational training data becomes generic, biased and stripped of the context that gives it meaning.

Semantic compression

Based on captions, encoders then organise images into embedding spaces that determine which similarities and differences models can recognise.

When captions fail to establish how similar images express different beliefs, intentions and relationships, encoders compress reality into patterns, relegating less represented interpretations to outliers and making culturally significant distinctions harder for downstream models to recognise.

Encoders don’t need more data.
They need better captions.

Encoders are the medium through which captions become context about the world.
We are curating a contextually captioned dataset and building a multimodal encoder trained to preserve alternative, contradicting and divergent structures of meaning.

We work around three goals:

01

Encode linguistic relativity into training data

We are developing a computational protocol that encodes how different knowledge systems organise the same visual evidence.

This allows us to treat context, agency and causality as explicit dimensions of training data, turning interpretations that would normally be classified as outliers into distinct learning signals.

02

Make the organisation of meaning a design
variable in representation learning

Using these datasets, we are developing multimodal encoders that preserve differences in salience, association and causality within embedding spaces.

These encoders carry the learned distinctions into new images and descriptions, turning semantic plurality into a learned capability that shapes how AI interprets unfamiliar content.

03

Turn semantic diversity into reusable
AI infrastructure

Our goal is to make these datasets, encoders and benchmarks available for researchers and developers to train, adapt and evaluate their own systems.

This gives developers the infrastructure to train and evaluate AI on competing interpretations of the same world, making disagreement a source of model capability instead of an inconsistency to eliminate.

Help us diversify how AI models interpret the world

12,034Captions contributed to the dataset

With support from

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